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Networking

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Why network?

What is it?

Online networking
Using professional social media
   LinkedIn
   Hokie Nation Network

What are the rules?

Examples of networking email

Network with people you know Weddle.com
Who are you more likely to help? Someone you know or someone you only met through LinkedIn?

A safety valve for Mom's Rule... Weddle.com
Real networking is relationship-building; not just connecting with strangers online.

Why a new employee won't submit your resume. Lioncubjobsearch.com. Tips on asking a favor of a friend who works at an organization that interests you.

 

Why network?

Networking expands your world.

Personal contacts / networking is consistently the largest single source of accepted jobs for Virginia Tech graduates.

We ask each academic year's grads:
18% - 45% of grads got their jobs through networking and referrals.
[varies by college]

Job source by college (pdf):
Percentage of employed grads who cited networking and other means as the source of the jobs they accepted.

Networking is:
1st- or 2nd-place job source for total university for ten years.
1st- or 2nd-place for all colleges, except 3rd-place source once for BUS & often for ENGR.

More details are in our Post-Graduation Report based on our annual survey of the graduating bachelor's degree class. There view data by major, and by college, and see other ways graduates found their jobs, with percentages for each.

Read any article about the job search.  You'll consistently hear about "the hidden job market" and "unadvertised jobs." People find these jobs by networking.

Technology is great and is an essential tool in recruiting, hiring, and the job search. It is essential to carefully follow instructions for applying for jobs online. Technology does not replace personal interaction.  Before you get hired, people need to get to know you. Networking is a way of getting to know people, and getting people to know you — and to view you favorably if you do it correctly. Note that real networking is relationship-building, not just making online connections with people who don't know you.

 

What is it?

Networking is different from applying for jobs — but it can lead to one.

Networking begins with simply talking to people — everyone from your professors to your neighbors to your friend's sister to your customer at the place where you work. Everyone you talk to may potentially suggest another person who might help you, and your circle of contacts grows — get the idea?

Students in your major or a similar major who are a year or more ahead of you, or have graduated, are an excellent source for information. Student organizations related to your major or career interest are a good source for meeting students who are ahead of you.

Former employers and other contacts at a former place of work can be excellent networking contacts because the know you and your work ethic.

Remember that people's contacts aren't limited to only those who have the exact same jobs they do. (That would be a boring way to live.) Don't dismiss talking to someone because his/her field isn't the field you are pursuing. Remember that individuals have family, neighbors and friends, and may know someone to whom to refer you.

Networking is most effective when you maintain relationships with people and stay in periodic contact. This way when you seek advice, your networking contacts know you and know something about you.

Some people who network don't call it networking — they just call it talking to people and maintaining good relationships. Makes sense, doesn't it?

Keep an open mind. You never know what and who may connect you to a job lead until you get there.

 

Online networking

LinkedIn

LinkedIn is the current primary tool for online professional networking.

Because LinkedIn is so popular, there is an abundance of STUDENT-FRIENDLY advice online for using LinkedIn effectively. See: LinkedIn for Students

LinkedIn cites research:

70% of employers have rejected a job candidates because of information found about the person online.

85% of employers say positive online reputation influences hiring decisions.

Hokie Nation Network

For the Virginia Tech community, the VT Alumni Association has created:
Hokie Nation Network through the Virginia Tech Alumni Association

This is primarily a professional and job search networking resource.

More cautions and advice about:

Your online presence | social and professional media including Facebook, LinkedIn, photos of yourself, standards of conduct.

 

What are the rules?

Don't ask flat out for a job. Ask for help and advice.

Have good manners and good interpersonal skills.

If you're contacting someone who doesn't know you, introduce yourself succinctly. Tell the person how, where or from whom you got her name and why you are contacting her. Think about your reaction to getting a call from a stranger and what you would want to know.

Be positive. Even if job searching is getting you down, don't let it show. No one wants to hire (or recommend) someone who has a gloomy attitude. On the other hand, enthusiasm and positive attitude are infectious.

Be articulate. Tell what you know about the career field you're pursuing, and ask intelligent questions to learn what you don't know.

Write professionally. There are so many opportunities to communicate via email; use guidelines for using email for professional purposes.

Be yourself — your best, aspiring-to-be-a-professional self.
Good manners and appropriate conduct will help you build allies.

Thank everyone who helps you and keep people posted on your progress. Write thank-you letters to people who take time to talk with you. Leave a good impression — someone might remember you in a few weeks when she hears about a job (internship, co-op, whatever) that you'd like.

Be reciprocal. Return the courtesies extended to you. Share information with others in your network to help them as well.

 

Examples of networking email: weak and well-done

Weak example:

Subj: Hello

Dear Mr. Smith,

My name is Jane Doe and I’m a junior marketing major at Virginia Tech looking for internships this summer.  I saw your information on Hokie Nation Network and was wondering if you might be able to help me.  I have an interview in three days at a branch of your company and was hoping to speak with you either tomorrow afternoon or Wednesday after 5PM.  If you are not available during those times, perhaps you could respond by email to these questions:

  1. What kinds of interview questions should I prepare for?
  2. What are the main differences between your company and the other top 3?
  3. What are the most important trends in the marketing industry?

Thanks,
Jane Doe

Why the email above is weak:

  • The subject line is meaningless to the recipient. See email etiquette.
  • An email does not need to be written like a telephone script; the sender's name closes the email. No need to state your name at the start.
  • By emailing only three days before her scheduled interview and offering limited options for speaking with the alumnus, Jane Doe appears unprofessional, presumptuous, and inflexible.
  • It is important to ask to schedule a time to speak at the alumnus’ convenience giving as much advanced notice as possible.  You should work your schedule around his or hers.
  • She is asking him to help and do things for her before he knows anything about her. You need to make a good impression on someone before asking him/her to do you a favor.
  • It is inappropriate to ask the alumnus to answer questions via email, especially in the first email initiating contact.  What takes you a few words to ask could require a lengthy and involved response on the part of the alumnus.
  • The questions asked should be researched by the job seeker. Asking these questions, and expecting someone else to answer, makes the job seeker look lazy or unresourceful, or both.

Well-done example:

Date: February xx, yyyy

Subj: Hokie Nation Network contact from marketing student

Dear Mr. Smith,

I located your contact information through Hokie Nation Network and was hoping that we may be able to connect over the telephone for 10-15 minutes at your convenience. I would love to learn more about your background and the marketing industry in Northern Virginia.

Currently, I am a junior marketing major at Virginia Tech and am interested in exploring internship opportunities in the field this summer. I am specifically interested in value-based marketing strategies, advertising, and communications.

Thank you for your time. I sincerely hope to hear from you. (Note alternate ending below.)

Cordially,
Jane Doe
Virginia Tech class of 20YY

(Alternate ending if Jane has a phone number for Mr. Smith:)
Thank you for your time. I will also call you in the next day or two to see if we might arrange a time to speak.
(Why: By indicating she will call, Jane is taking the initiative, instead of asking Mr. Smith to get in touch with her. By writing in advance of calling, she is giving him the opportunity to be prepared for her call.)

Why the email above is well-done:

  • The subject line is meaningfull to the recipient. See email etiquette.
  • She's not demanding time, and she's not telling the alumnus to do anything. She is expressing a hope that they can speak with one another.
  • She is indicating an interest in learning about Mr. Smith and his work. Expressing interest in others is a courtesy, and most people are willing to talk about their work.
  • She provides enough information about herself for the recipient to know her basic interests; she keeps the information brief.
  • She is writing in February, planning ahead for summer, showing she is not scrambling at the last minute to seek a summer internship. (And it would be appropriate to do this earlier, such as in fall semester.)
  • If there is something particular about his background, that she learned through Hokie Nation Network, that interests her, she could mention that. (Just be careful not to sound like you just want to work for the person's employer, and that is the only reason you are writing.)

 

Credit: Contributions to the information on this web page were made by our spring 2010 graduate intern, Amy B. Perkins.

Related topics:

Your online presence

Guidelines for correspondence in your job search
Includes...
Do I have to send a cover letter with my resume?
Dear Whom? (What if I can't find a name?)
Hard copy or email? When to use which.

Email guidelines and business etiquette

Researching employers — why and how

Cover letter types and samples

After your interviews / follow up / thank-you letters

 

Online networking:

LinkedIn

Hokie Nation Network

Your online presence: social & professional media

 

FAQ:

Q: If I see a job opening online, should I apply online, or try to find a networking contact in the organization?

A: Great question! Answer: Do both. The decision to make is in what order to do these things. Consider this approach:

If you have time, before the application deadline, if you can find a networking contact, this individual may be able to advise you with information that helps you revise and tailor your resume and cover letter (and anything else required) for a strong application.

If you don't have time prior to the application deadline to find and speak with with a networking contact, by all means, do follow any instructions the employer gives for applying online. Then direct your energies into seeking a networking contact.

Remember that the way you present yourself — in writing, in speaking, in person — all contribute to how you are viewed as a potential employee. Be at your best with every contact!

A key to successful networking is to be more interested in learning about the other person and seeking the advice s/he chooses to give you, and not seeming like you are focused solely on yourself and what you can "get" from the person.

Expert tip:

Volunteer your way to success.