Marketing management is the multidisciplinary study of exchange among buyers and sellers. Driven by the needs and wants of the consumer, it is the marketing manager who develops new products, assigns effective price levels, imagines creative promotional strategies, and develops the best distribution plans to guarantee that products reach the final consumer. Marketing also plays a crucial role in managing the efficient flow of goods and services from business to business. For both consumers and industrial users, technology allows managers to stay in close contact with their customers and better manage this relationship.

All students take four core marketing classes during their junior year: principles of marketing management, marketing skills, consumer behavior, and marketing research. In the senior year, marketing students specialize through courses in consumer and/or business marketing. Finally, students integrate and apply their knowledge in a capstone marketing strategy class involving case analysis. Our graduates take jobs in marketing management, sales, retailing, and consulting positions.